Zed Black and Intex become sponsors for India-Ireland T20I series 2026
Zed Black announced a silver‑sponsor partnership for the India versus Ireland T20I cricket series to be played at Stormont in Belfast on 26 and 28 June 2026. The company said the deal will boost its global brand visibility across more than 45 countries and reach the large Indian diaspora through televised coverage on Sony Sports Network and Sony LIV.
Intex Technologies confirmed an on‑ground branding agreement for the same series, with the brand’s logos to appear on boundary ropes and perimeter boards at the stadium. Intex highlighted the opportunity to engage millions of viewers, noting the anticipated T20 debut of Indian batting talent Vaibhav Sooryavanshi. Director Keshav Bansal said, “Cricket continues to be one of the most effective platforms for engaging with consumers at scale.” Both deals reflect the companies’ strategies to strengthen their presence in international cricket.