India smartphone market shifts toward high-value AI and design-led devices

The Indian smartphone market is undergoing a shift in consumer preferences, moving from a focus on low prices to a demand for higher value, including AI integration, advanced camera capabilities, and improved durability. While global economic challenges and supply issues persist, the market's total value is rising as users seek premium features in mid-range devices.

Several major product launches are expected in India to meet these evolving needs. realme is introducing its 16 Series, featuring the 16 Pro with a 200MP Plus Periscope Camera and the 16 5G, which emphasizes AI features and slim design.

Additionally, Infinix is launching the HOT 70 Pro 5G, which features an ‘Active Matrix Cube’ LED panel for interactive light patterns, a 6,000mAh battery, and military-grade durability. Other upcoming releases in the region include new models from Samsung and Google, reflecting a broader industry trend toward personalization and intelligent features.