Indian brands launch specialized collections for Raksha Bandhan

Indian gifting and lifestyle brands are launching specialized collections for the upcoming Raksha Bandhan festival, reflecting a consumer shift toward personalized and functional gifts.

FNP has introduced a new Rakhi collection for sisters that includes personalized items, fragrances, and curated hampers. The range features products such as personalized notebooks, perfume gift sets, and LED tabletop decor, with prices ranging from ₹449 to ₹1,099. Avi Kumar, Chief Marketing Officer at FNP, noted that modern brothers are increasingly seeking gifts that reflect their siblings' specific personalities and tastes.

Simultaneously, Surat-based watch brand Sylvi Watches has announced an early Rakhi sale. The brand is offering discounts of up to 18% on selected men’s and women’s collections between August 18 and 19. Sylvi is positioning watches as meaningful, long-lasting alternatives to traditional sweets, with its collections priced between ₹1,299 and ₹4,999.