Indian Super League records 65 million YouTube views in opening matches

The first five matches of the Indian Super League (ISL) 2026-27 season have achieved significant digital engagement, recording an estimated 65 million YouTube views and 52 million viewers. The season commenced on October 10 with a fixture between Bengaluru FC and Sporting Club Delhi, which generated 8.9 million views.

Key viewership milestones include the Inter Kashi versus Kerala Blasters FC match, which reached a peak concurrent viewership of 349,073 on the English feed. Additionally, the match between NorthEast United FC and Mohun Bagan Super Giant proved highly popular, securing 17 million views on the English feed and leading the Hindi feed with 100,660 concurrent viewers.

The opening week also contributed to the league's digital growth, adding 120,000 new subscribers to the ISL YouTube channel, bringing the total subscriber base to 2.7 million. Fans engaged through 1.6 million live interactions, including chat messages and reactions, across the initial five matches.