Indian travel trends show rise in group tours and festive destination searches

Indian travel patterns are shifting toward specialized group tours and specific festive destination searches. New travel brands, such as Kivaago and WanderOn, are gaining traction by catering to solo travelers and niche interests through social media influence and fixed-departure itineraries.

According to accommodation search data from Agoda, travelers are actively planning for the Rakshabandhan and Janmashtami long weekends. For the Rakshabandhan period, Goa, Mumbai, and Puri have emerged as the top three most-searched domestic destinations in India. International interest for the same period is concentrated in Singapore, Bali, and Bangkok.