India's AdTech market expands as streaming and AI drive growth

India’s digital advertising and streaming landscape is undergoing significant transformation driven by artificial intelligence and Connected TV (CTV). A report by Magnite indicates that approximately 416 million people in India now consume ad-supported streaming content, with 78% of viewers utilizing CTV.

As the market evolves, global advertising technology company VoiseTech is increasing its focus on India. The company aims to deepen its engagement with local brands, agencies, and publishers by leveraging AI, programmatic media, and audience intelligence to meet demands for greater transparency and efficiency in digital investments.

Research shows a shift toward ad-supported consumption models, with 74% of surveyed respondents already using such services. The growth is particularly notable among urban, high-income professionals who use an average of six streaming services and are increasingly open to automated and data-led advertising ecosystems.