India's advertising scene showcases new creative campaigns and women mentorship

A weekly roundup highlighted standout creative ads, featuring Dhan, an Indian stock‑investment platform that uses culturally resonant storytelling about money traditions, a global SAP campaign, and Noice, a Swiggy‑owned food brand. The piece noted the ads' effort to break through clutter despite unclear briefs and limited budgets, and even critiqued language authenticity in the Dhan film.

In a related feature, women in the Indian advertising industry reflected on the friendships and mentorships that have become vital support networks. Stories included Neha Rao, VP of Marketing at Bikaji Foods, and her mentor Anita Mazumdar, whose relationship evolved into a family‑like bond, as well as Swati Bhattacharya’s early mentorship by creative lead Vibha Paul Rishi during a Mirinda shoot. These accounts underscore how personal connections help women navigate a demanding field.