India's branded residences market reaches 46 projects across 18 cities

India’s branded residences market has expanded into a national pipeline, with the NOESIS Branded Residences India market map identifying 46 projects across 18 cities. These projects include completed, under-construction, and announced developments, nine of which are already finished.

Industry estimates suggest that branded homes in India command a price premium of approximately 25% to 40% over comparable unbranded properties. The commercial success of these developments depends on early-stage factors such as feasibility, brand selection, and deal structure.

The Branded Residences Summit (TBRS 2.0), curated by NOESIS Hotel Advisors, is scheduled for October 7-8 in Mumbai. The event features over 50 speakers and 250 delegates, focusing on topics such as the launch of the third NOESIS Branded Residences Report, legal architecture, brand partnerships, and execution models.