India's Gold Investment Demand Surpasses Jewelry for First Time

Data from the World Gold Council show that in the first quarter of 2026 India’s demand for gold as an investment reached 82 tonnes, while demand for gold jewelry was 66 tonnes. This marks the first occasion since the Council began recording data in 2000 that investment demand has exceeded jewelry demand in the country. Analysts note that gold now serves simultaneously as a consumer product, a financial asset and a store of value, with price movements influencing each segment differently.

Globally, demand for gold bars and coins rose to 474 tonnes in the same quarter, a 42 % increase from the previous year. The rise reflects growing investor interest in physical gold, which can be acquired through bullion, coins, or exchange‑traded funds (ETFs) that provide market exposure without the need for physical storage. Experts advise that prospective buyers of gold coins seek reputable dealers and professional appraisal, using tools such as X‑ray fluorescence spectrometers to verify metal content and authenticity, especially for historic or collectible pieces.