India's Got Latent Season 2 unveils sponsorship packages up to Rs 10 crore

The Hindi‑language talent show India’s Got Latent launched its second season on 20 June 2026, streaming simultaneously on Netflix and YouTube. Hosted by comedian Samay Raina, the show features a panel of judges and celebrity guests.

For Season 2 the programme has released a rate card offering four sponsorship tiers: a Rs 10 crore Title Sponsor limited to one brand, a Rs 7.5 crore Associate Sponsor, a Rs 5 crore Powered‑By Sponsor, and a Rs 1 crore Single‑Episode Sponsor. Packages include branding on episode plates, judges’ table, verbal mentions, custom segments and social‑media integrations. The first episode attracted over 32 million YouTube views; the season is projected to generate more than 360 million total views.

Brands such as AI+ Nova Smartphone, Flipkart Minutes and Avvatar have already appeared as integrated partners in the opening episode, highlighting the show's blend of entertainment and advertising revenue.