India's mutual fund investment platforms expand amid rapid market growth

India’s mutual fund investment landscape has seen significant growth, with industry Assets Under Management (AUM) exceeding ₹80 lakh crore and monthly Systematic Investment Plan (SIP) contributions surpassing ₹26,000 crore. The number of active SIP accounts has reached over 9 crore, while demat accounts have crossed 21 crore, with approximately one lakh new accounts being opened daily.

As the number of online investment options increases, different platforms cater to various investor needs. An evaluation of six prominent platforms—Groww, FundsIndia, Zerodha, INDmoney, Scripbox, and Anand Rathi—reveals distinct specializations. Groww and Zerodha are noted for beginner-friendly interfaces and DIY trading, while platforms like Anand Rathi focus on High Net Worth Individuals (HNIs) and Ultra-High Net Worth Individuals (UHNIs) through specialized advisory and estate services.