India's premium mattress and sleep-solutions market expands

The Indian mattress and sleep-solutions market is experiencing growth, with the premium segment estimated to account for approximately 20% of a US$3 billion industry. This sector is expected to grow at an annual rate of 8-9% over the next three to five years as consumers increasingly prioritize sleep quality and holistic wellbeing.

Domicil Sleep, a premium brand from HTL International, has announced plans to open approximately 50 experience stores across India over the next three years. The expansion will target major metros and Tier-I cities using a mix of franchise-led retail and company-owned stores. The brand currently operates in Bengaluru and Chennai.

In conjunction with these market shifts, SleepyCat has identified emerging home comfort trends for the Diwali 2026 season. The brand notes a transition in consumer behavior where festive preparations are moving beyond visual decorations toward investing in long-term home comfort, such as upgraded mattresses and bedding, to support relaxation and family wellbeing.