Indonesia Ministry of Marine Affairs clarifies influencer endorsement budget

The Indonesian Ministry of Marine Affairs and Fisheries (KKP) has addressed reports regarding significant payments made to influencers and PT Rans Animasi Indonesia, owned by Raffi Ahmad, for public communication services. While some reports suggested specific content budgets reached Rp3.6 billion, the Ministry indicated total expenditures for contracting PT Rans Animasi Indonesia amounted to Rp10.7 billion.

The KKP stated that its communication strategy utilizes a multiplatform approach, including influencers, mass media, and digital channels, to disseminate government policies and program achievements. The Ministry explained that the selection of communication partners is based on indicators such as follower reach, engagement levels, and audience distribution across Indonesia to ensure national programs are effectively communicated.

Members of the group 'The Dudas Minus One', including Ariel NOAH, Desta, and Gading Marten, addressed the allegations via social media. They stated the need to clarify misunderstandings regarding the budget for content filmed in Natuna, noting that the controversy has impacted their personal lives and families.