Indonesia promotes Quality Tourism through new experience-based strategy

The Ministry of Tourism of the Republic of Indonesia is implementing a ‘Quality Tourism’ strategy through its ‘Go Beyond Ordinary’ campaign. This initiative aims to shift the focus from tourism quantity to the quality of travel experiences, targeting affluent travelers to encourage longer stays and increased economic value for local communities.

The strategy emphasizes niche sectors such as marine tourism, gastronomy, wellness, luxury, golf, and the arts. Key destinations highlighted to showcase these diverse experiences include Bali, Lombok, Jakarta, Central Java, Manado, and Labuan Bajo. These locations are positioned to offer travelers personal and meaningful journeys, ranging from cultural and heritage exploration to nature and marine adventures.