Indonesia marks National Customer Day 2026 with service initiatives

Various Indonesian corporations and state-owned enterprises marked National Customer Day 2026 with initiatives focused on service improvement, digital transformation, and direct customer engagement.

Financial and social security institutions, including BNI, BRI, MNC Bank, and BPJS Ketenagakerjaan, implemented programs ranging from direct management visits to customers to promoting digital services like the JMO and Andal apps. BPJS Ketenagakerjaan specifically emphasized proactive service and economic empowerment for beneficiaries across several regions, including Dumai, Yogyakarta, Batang, Sleman, and Toraja.

In the logistics and transportation sectors, IPC TPK Pontianak provided health supplies like masks to workers amidst forest fire smoke, while PELNI executives interacted directly with passengers on sea routes. Retailer Kawan Lama Group highlighted its omnichannel shopping experience, and Telkomsel focused on personalized connectivity services in the Jabodetabek and West Java regions. TASPEN also conducted home visits to elderly retirees to ensure responsive service.