Indonesian beauty brands highlight celebrity collaborations and skincare essentials

Various Indonesian beauty and fragrance brands are engaging in celebrity collaborations and curated product offerings to meet consumer needs. Notable partnerships include Alchemist collaborating with Refal Hady and Alyssa Daguise on the ‘A Set of Two’ Eau de Parfum, and Oriflame featuring actress Putri Marino as a brand ambassador.

Additionally, HMNS has released the ‘EoN Infusé de Terra’ fragrance, utilizing storytelling with Amanda Zahra as the central figure.

In response to tropical weather and high UV indices, Sociolla has introduced a ‘Ready, Set, Glow!’ curation. This initiative focuses on a three-step routine—protect, refresh, and recover—to manage skin issues like increased sebum and water loss caused by heat and sun exposure. Recommended products include the Round Lab Camellia Collagen Firming Sun Serum for UV protection.