Indonesian beauty market spotlights OMG lip line and mandelic‑acid skincare

Brandlokal Oh My Glam (OMG) has expanded its affordable lip‑product range since its 2021 debut. The line now includes a matte lip cream, a glassy lip tint, a high‑gloss vinyl, a finishing gloss and a tinted balm, with prices ranging from Rp27,000 to Rp38,500, making the products popular among Indonesian makeup users.

Dermatologist Dr. Mona Gohara explains that mandelic acid, an alpha‑hydroxy acid derived from bitter almond, offers gentler exfoliation than glycolic acid because of its larger molecular size. The ingredient is praised for brightening dull skin, smoothing texture, clearing pores and fading post‑inflammatory hyperpigmentation, especially for sensitive or rosacea‑prone skin. Its slower penetration reduces irritation, and it can be incorporated into routine skincare after a dermatologist’s advice.