Indonesia's Tourism Ministry Launches Wellness Tourism Ecosystem to Boost Competitiveness

Indonesia tourism wellness tourism Kemenpar global wellness market Millennial Gen Z travelers

The Ministry of Tourism (Kemenpar) is developing a sustainable wellness‑tourism ecosystem aimed at strengthening Indonesia's global tourism competitiveness. The initiative targets improvements in destinations, service standards, product innovation, investment, promotion, and human‑resource capacity.

Wellness tourism accounted for 13.35% of foreign visitor activity in Indonesia in 2024, and the Global Wellness Institute projects the worldwide market to reach US$6.8 trillion this year, rising to US$9.75 trillion by 2029. Indonesia is identified as Southeast Asia's largest wellness‑economy hub, valued at US$55.77 billion. The ministry is especially focusing on Millennial and Gen Z travelers, whose motivations include experiential activities, events, and integrated travel experiences.

Entities: Global Wellness Institute · Indonesia · Ministry of Tourism of the Republic of Indonesia (Kemenpar) · Nia Niscaya

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