Indosat Ooredoo Hutchison launches platforms to support Indonesian creators

Indosat Ooredoo Hutchison, through its IM3 brand, has launched new initiatives to support Indonesia's creative economy and digital ecosystem. The company introduced IM3 Friends, a community platform designed to help creators expand their networks, develop ideas, and improve technical skills through the pillars of Connect, Create, and Grow.

Additionally, the company launched Airena Kreatif, an initiative aimed at empowering youth, content creators, and micro, small, and medium enterprises (MSMEs). This program builds upon previous collaborations between IM3, Adobe, and the Ministry of Creative Economy. The initiative seeks to reach 15,000 creators and creative economy participants.

IM3 aims to bridge the gap between creative content and business by encouraging creators to use tools like Adobe Express to assist MSMEs in developing promotional materials. The company has already begun outreach at various universities to engage thousands of students in these creative development programs.