Indra Group subsidiary boosts South Tyrol tourism bookings by 42%

Minsait, a subsidiary of Indra Group, has developed a new integrated digital ecosystem for Idm Südtirol Alto Adige, the regional development and marketing agency for South Tyrol. The project, created in collaboration with Adobe using Adobe Experience Manager as a Cloud Service, establishes a unified digital hub known as Suedtirol.info.

The platform centralizes digital content and services, connecting travelers and local operators through a single infrastructure. It manages multilingual content, automatically updates partner sites, and ensures brand consistency across all channels, including the region's official mobile app.

In the first six months following its launch, the portal reported a 51% increase in traffic, a 72% rise in new visitors, a 24% increase in request volumes, and a 42% increase in bookings. The platform has also improved SEO performance and digital accessibility for international markets.