inDrive launches musical campaign while Corporativo Kosmos adopts swicy food trend

The mobility and delivery platform inDrive has released a new salsa single titled ‘Voy contigo’, featuring Peruvian artist Amy Gutiérrez. The collaboration aims to promote passenger and driver safety through music, utilizing a genre deeply rooted in Peruvian identity to communicate messages of trust and security across the nearly 40 cities where the company operates in Peru.

Separately, the food industry is seeing a rise in the ‘swicy’ trend—a combination of sweet and spicy flavors. Corporativo Kosmos, a Mexican food services conglomerate, is exploring this trend by integrating ingredients like honey, fruits, and spices into menus. The company aims to balance these complex sensory profiles with nutritional standards, focusing on natural ingredients to meet consumer demand for innovative and diverse culinary experiences.