Indurama opens new consumer showroom in Guayaquil

Indurama has opened a new showroom in Guayaquil, located within the Sukasa store at Mall del Sol. The space is designed to enhance the consumer experience by providing closer access to the brand’s product categories, including cooking, refrigeration, laundry, climate control, and audio-video technology.

According to commercial manager Pedro Mata, the showroom aims to meet evolving consumer expectations for specialized advice and post-sale service. The facility features differentiated zones for various product lines and dedicated areas for presenting new launches and sensory experiences to demonstrate appliance functionality.