Indurama opens new showroom in Guayaquil

Indurama, a brand under Grupo Consenso with 54 years of market experience, has opened a new showroom in Guayaquil, Ecuador. Located within the Sukasa store at Mall del Sol, the space is a collaborative effort between Indurama and Sukasa designed to provide customers with a more integrated experience.

The showroom aims to meet evolving consumer habits by offering specialized advice and a hands-on way to interact with products. It features various zones categorized by product type, including cooking, refrigeration, laundry, climate control, built-ins, small appliances, audio and video, technology, and commercial lines.

Pedro Mata, Commercial Manager of Indurama, stated that the initiative responds to Ecuadorian consumers seeking more than just a product, emphasizing the need for trust, clear information, and support throughout the purchasing process.