Industrias Tajín unveils LEGO sculpture of iconic bottle

Industrias Tajín has installed a large-scale permanent sculpture at its production plant in Tala, Jalisco, inspired by its iconic bottle design. The artwork was created by Graeme Dymond, a LEGO Certified Professional, using thousands of LEGO pieces.

The sculpture was unveiled by Jalisco Governor Pablo Lemus and Horacio Fernández Castillo, CEO and Executive President of Industrias Tajín. The piece is intended to serve as a symbol of the intersection between industrial innovation and pop culture, and will be included in the official tour for visitors at the facility.

Tajín, a leading brand in chili-based products, currently maintains a presence in more than 70 countries, including significant markets in Mexico and the United States. The company has expanded its portfolio beyond traditional chili mixes to include sauces, habanero, and tamarind products.