Industry awards recognize excellence in optics and advertising

The ODMA Awards 2026 were held at O-SHOW26 in Melbourne, recognizing excellence in the independent optics industry. Winners were determined by industry voting across seven categories. EssilorLuxottica secured two product awards, with Oakley Meta Vanguard winning Best Sport Frame Innovation and Oakley Prizm Transitions winning Best Sports Lens Technology. Other winners included Shamir Driver Intelligence for Sun Performance Lens Innovation and HOYA Sensity Colours for Fashion Tint Lens of the Year. In frame design, LA Eyeworks Catena won Best Fashion Frame Design, while WooW Super Ace took Sunglass Design of the Year. HOYA was also named the winner of Top Supplier Customer Service Team.

In the advertising sector, the OAA 2026 introduced the ‘OOH Brand of the Year’ category, which was awarded to Indriya Jewels (Aditya Birla Jewels). Indriya Jewels also won Gold for Outdoor Media Plan of the Year – National for its ‘Indriya : OOH TURNS SHOPPING WINDOW’ campaign. Publicis Groupe – OOH received the Campaign of the Year award for its Spotify campaign. The OAA contest saw a 37.1% increase in entries compared to the previous year, totaling 414 submissions.