Industry conferences held in Ibiza and Soria to discuss marketing and gaming sectors

Two professional gatherings are taking place in Spain to address evolving industry trends. In Ibiza, Play The Game is hosting the fourth edition of Top Community, an event designed for marketing, communication, and entertainment executives. The gathering focuses on strategic decision-making for 2027, covering topics such as artificial intelligence, content creators, brand experiences, and consumer habits. Participants include representatives from major global brands such as YouTube, Visa, PepsiCo, and Unilever.

In Soria, the 19th Castilla y León Gaming Congress is bringing together approximately 300 experts from public administrations and the business sector. The congress examines the challenges facing in-person gaming, including digitalization, business model transformation, generational shifts, and changing consumer habits. The event includes institutional representatives from various Spanish autonomous communities and private sector players from across the gaming subsectors.