Ines de Ramon leads the revival of the 1990s backwards hat trend

The fashion trend of wearing hats backwards, popularized by 1990s icon Carolyn Bessette-Kennedy, is experiencing a resurgence in 2026. The style, characterized by an effortless 'cool-girl' aesthetic, is being adopted by modern figures such as Ines de Ramon and Jennie.

To integrate the look without appearing forced, fashion experts suggest pairing the accessory with grounded, basic outfits. Examples include styling a cap with a simple white top and jeans, a feminine sundress, or oversized knitwear to ensure the headwear appears as a natural afterthought rather than a deliberate attempt at edginess.