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[BUSINESS] · Poland · 2 sources

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Influencer Książulo expands brand through restaurant reviews and Żabka partnership

Polish food influencer Książulo is expanding his influence through both restaurant reviews and new commercial ventures. In Zielona Góra, he awarded a local establishment a high distinction after reviewing their Berlin-style 'Gemüse' kebab. He praised the quality of the meat, sauces, and bread, noting the impressive portion size of approximately 700 grams for 34 PLN.

Additionally, Książulo is entering a partnership with the retail chain Żabka to launch a branded pizza. Unlike the existing Neapolitan-style pizzas offered in Żabka Menu, this new product will be American-style with a thicker crust. The pizza is expected to retail for 24.99 PLN, positioned at a higher price point than the current selection.

Entities

Książulo · Żabka