Influencers begin media tour in Tacheng, Xinjiang

More than 20 Chinese and international influencers and bloggers from 14 countries, including the United Kingdom, France, Venezuela, Hungary, and Brazil, have gathered in Tacheng, Xinjiang, for a seven-day media tour.

The tour, themed ‘A Tribute to the Land,’ began on September 16 with a launch ceremony featuring local processional performances. Participants will explore the northwestern Xinjiang region through an immersive journey of discovery and content creation.

Organizers stated that the influencers will determine their travel paths by opening ‘mystery boxes,’ splitting into two groups to take different routes deep into Tacheng. The participants will produce original content, including short videos, photo essays, and live streams, to be shared across social media platforms and media outlets both within China and internationally.