Influencers shift from gambling promotion to Shopee affiliate marketing

Digital influencers in Brazil are shifting their monetization strategies away from online gambling and 'tiger games' due to increased scrutiny and strict regulation. Many are migrating toward affiliate marketing through the e-commerce platform Shopee.

Shopee, owned by the Singapore-based Sea Group, offers a Creators and Affiliates Program that allows content creators to earn commissions of up to 30% per sale. Participants can potentially earn up to R$50,000 monthly by sharing product links with their followers. The program is open to creators regardless of their follower count and includes benefits such as receiving free products and coupons for their audience.