Influencers Viih Tube and Ana Paula Siebert debut new hair colors

Brazilian influencers Viih Tube and Ana Paula Siebert have recently undergone significant hair transformations, highlighting current beauty trends and the importance of hair health.

Viih Tube transitioned from blonde to a copper red, specifically a shade close to strawberry blonde, just two days before her wedding. She noted that she identifies more with red tones than blonde. Hair specialist Mari Borges commented that such drastic changes require high trust in professionals and that visagism—considering skin tone and identity—plays a key role in the selection process.

Ana Paula Siebert adopted the Pearl Sand Blonde, a luminous pearlescent shade, to return to a look she felt more personally connected to. Regarding this trend, Mari Borges noted that while lighter tones offer sophistication, they require more intensive maintenance and bleaching. She suggested that darker blonde tones can be a less aggressive alternative for preserving hair fiber health and reducing wear.