Informed appoints Daniel Sogorka as CEO to lead AI expansion

Informed, a San Mateo-based fintech specializing in AI-powered fraud detection and loan verification, has appointed Daniel Sogorka as its new Chief Executive Officer. Sogorka, a lending technology veteran, transitions to the role from his position as CEO of the broker platform Origna8.

Informed’s platform utilizes a Fraud Data Network comprising over 100 million documents and approximately 2 billion data points to automate application verification and reduce manual review requirements. To date, the company has automated more than $350 billion in loan originations and processes over 5 million applications annually. Its client base includes eight of the ten largest auto lenders in the United States.

Under Sogorka’s leadership, the company intends to expand its automation and fraud intelligence capabilities beyond the auto lending sector into adjacent consumer finance markets, such as mortgage credit. The company stated that its existing product roadmap, strategy, and customer commitments will remain unchanged during this leadership transition.