ING Bank Romania introduces SAFEbutton to block accounts instantly

ING Bank Romania has launched SAFEbutton, a new function in its Home'Bank mobile app that lets customers instantly block access to all of their accounts when they suspect fraud. Previously, users could only block their debit card in the app or had to call the bank’s call centre to freeze an account.

To activate the feature, clients open Home'Bank, go to “More → Security and login → Are you a victim of fraud?” and confirm the request. The button immediately disables account access, halts new product requests and provides a rapid protective measure. Adelina Banciog, Product Lead at ING Bank Romania, said the tool gives users “more control and safety at the moment they need it most.” Alin Becheanu, Head of Fraud Monitoring & Prevention, added that faster reaction “significantly increases the chances of limiting fraud effects."