ING extends sponsorship deals with Dutch amateur football clubs

ING has renewed sponsorship agreements with multiple Dutch amateur football clubs, including V.V. Rood Zwart and SV Bedum, for three-year terms effective August 1.

As part of its broader commitment to amateur football in the Netherlands, ING currently supports a total of 625 amateur clubs. The partnership aims to facilitate club development, member growth, and volunteer support.

ING’s sponsorship strategy focuses on the growth of the sport, with specific emphasis on girls' and women's football. Additionally, the bank continues its involvement in the ‘Niemand Buitenspel’ program, which seeks to keep football accessible for individuals facing financial difficulties.