ING launches Next in Business platform for Romanian entrepreneurs

A study on the economic importance of business visibility reveals that over 20% of Romanian entrepreneurs believe neither their business nor themselves are sufficiently visible in the market. Despite this, 94% of entrepreneurs believe personal visibility can increase company credibility, and 65% believe increased visibility helps attract new customers.

In response to these findings, ING Bank Romania has launched 'Next in Business,' a platform designed to help entrepreneurs develop their visibility. The platform includes 'Visibility Check,' a first-of-its-kind self-assessment tool in Romania that provides a customized score and practical recommendations for growth based on lead generation and customer contact capabilities.

Additionally, the initiative features 'Next in Spotlight,' a program for 30 selected entrepreneurs offering training sessions, photo and video content, and exposure within the ING ecosystem. The platform also provides access to free webinars, experts, and a business community to assist entrepreneurs in being more easily identified by clients and partners.