Ingka Centres launches SHOP campaign at Portuguese MAR Shopping centers

Ingka Centres has launched the SHOP global campaign at MAR Shopping Matosinhos and MAR Shopping Algarve in Portugal. Running from October 23 to November 1, the initiative focuses on the concept “Moments you can’t get with a click,” emphasizing in-person retail experiences.

The campaign features interactive spaces, personalized advice, and free workshops for various age groups. In Matosinhos, a dedicated SHOP ZONE in the Atrium offers services such as color analysis (armocromia) to help visitors discover flattering tones based on skin, eye, and hair color. Other activities include makeup consultations, which require prior reservation via the shopping center's website.