INI leader Masaya Kimura stars in new SISI skincare commercial

Masaya Kimura, the leader of the global boy group INI, has appeared in the second installment of the SISI ‘I’m Your Hero’ web commercial series. Titled ‘Thank You for Your Hard Work This Winter,’ the advertisement focuses on the convenience of the brand’s cleansing and moisturizing product during cold winter mornings.

In a related interview, Kimura shared his morning skincare routine, which includes using the product for cleansing and moisturizing, followed by lymphatic massage around the neck and collarbone area. He also discussed his fellow INI members, noting that Jin Matsuda appears to have messy sleeping habits and Kaito Nishikata struggles with waking up early due to late-night work sessions.

Kimura expressed a desire for group member Takumi Ozaki to watch the commercial, jokingly stating that he is the type of person who thrives on praise and believes Ozaki would provide plenty of it.