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[BUSINESS] · China · 2 sources

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InMobi expands AI‑powered advertising platform in China, promising double revenue growth

InMobi Advertising announced a major expansion of its China operations, introducing AI‑driven cross‑screen and full‑funnel advertising solutions that connect mobile, lock‑screen and connected‑TV experiences. The new framework, built on InMobi’s unified intelligence platform and its Glance consumer surface, reaches more than 2.5 billion devices and is already delivering over 2× revenue growth and roughly 40 % higher return on ad spend for Chinese brands.

Industry experts note that such smart advertising technology can further improve ROI by automating bidding, predictive audience targeting and real‑time inventory management, reducing waste and scaling profitable campaigns across multiple channels.

Entities

AI-powered advertising platform · China · Chinese brands · Glance · InMobi Advertising