innocent partners with Malteser for charity knitting campaign

The beverage company innocent is launching a charity initiative titled ‘Das große Stricken’ (The Great Knitting). Starting in week 44, hand-knitted unique hats created by participants across Germany will be featured on selected innocent smoothies in retail stores.

For every smoothie sold with a knitted hat, innocent and the Malteser organization will donate a portion of fruit and vegetables. The company aims to donate a total of 310,000 portions of produce within Germany to support social projects managed by the Malteser, which provides food aid to seniors and students in need.