Innovative Eyewear expands US distribution via HTC deal and retail rollout

Innovative Eyewear (NASDAQ: LUCY) has announced a strategic partnership with HTC to distribute VIVE Eagle smart glasses in the United States through its Lucyd.co platform. This marks the company’s first product distribution deal for items it did not manufacture itself. Sales for the VIVE Eagle range are scheduled to begin in September 2026, featuring US-based prescription lens fulfillment.

The company is also undergoing significant commercial expansion, including a rollout of its Lucyd Armor products into more than 150 stores at a major US big-box retailer.

Financially, Innovative Eyewear reported strong momentum, marking its thirteenth consecutive quarter of year-over-year revenue growth. Preliminary unaudited figures for the third quarter of 2026 show net sales of approximately $1.04 million, a 55% increase over Q3 2025 and the highest quarterly sales in the company’s history. Net sales for the first nine months of 2026 reached approximately $2.8 million, surpassing the total net sales for the full year of 2025.