InPost and Duolingo launch Polish meme trail on Paczkomat lockers

InPost and language‑learning platform Duolingo have partnered for a summer marketing campaign called “Szlak polskich memów” (Polish meme trail). The initiative runs from 21 July to 31 August 2026 and decorates Paczkomat parcel‑locker units with stickers that feature popular internet memes.

The campaign is rolled out in ten Polish cities, turning the lockers into a moving outdoor gallery that blends e‑commerce logistics with digital pop‑culture branding. Organisers aim to increase brand visibility and engage urban audiences through the familiar meme format.