InPost appoints Havas Market to run performance media in Spain and Portugal

InPost, the parcel‑delivery platform active in nine European countries, has entrusted Havas Market with the full management of its performance‑media strategy across Iberia. Havas Market’s Tidarm division will plan and activate digital campaigns on InPost’s website and mobile app, while the agency’s Consumer Science & Analytics team will design a data‑governance framework to ensure measurement quality.

Marita Casanovas, Growth Marketing Manager for InPost Iberia, said the partnership is intended to accelerate adoption of the company’s delivery model, boost digital conversions and attract new users. Antonio Ramírez, CEO of Havas Market, highlighted the collaboration as an opportunity to generate measurable impact in a competitive logistics and parcel‑delivery market. InPost operates more than 13,000 pick‑up points and lockers on the Peninsula, serves over 100,000 e‑commerce merchants and handled 1.4 billion shipments globally in 2025.