Insa-dong to host 39th Traditional Culture Festival in October

The 39th Insa Traditional Culture Festival, titled ‘2026 Insa-dong Antique & Art Fair’, will take place from October 1 to 4 in the Insa-dong area, including Insa Art Plaza and Annyeong Insa-dong. Organized by the Insa Traditional Culture Preservation Association, the four-day event features a variety of programs including an antique fair, an art fair, and a tea and crafts expo.

The festival will commence on October 1 with a large-scale calligraphy performance followed by an opening ceremony. The antique fair, now in its fifth year, will showcase domestic and rare international antiques such as musical instruments, ceramics, furniture, and jewelry. The art fair will display traditional folk paintings and works by emerging creators, complemented by gallery docent tours throughout the district.

Additional attractions include a tea and crafts fair featuring traditional teas from across the country, Gugak busking, traditional mounting demonstrations, K-food experiences, and a pottery exhibition by young artists. Jongno-gu Mayor Yu Chan-jong stated that the festival aims to reaffirm the value of traditional culture and strengthen the competitiveness of local traditional businesses.