INSETE study identifies eight major challenges for Greek tourism

A new study by INSETE, titled ‘Greek Tourism: Achievements, Challenges, Prospects’, outlines eight critical challenges facing the Greek tourism sector. The research emphasizes that future growth cannot rely solely on increasing visitor numbers but must transition toward a model focused on quality, longer tourist stays, geographic dispersion, technology, and sustainability.

Key obstacles identified include digital lag, the impacts of climate change, a lack of reliable data regarding the environmental and social footprint of tourism, and the need to diversify into new markets. The study also highlights demographic shifts, the necessity for better destination management, and the fragmentation of responsibilities across various ministries as significant hurdles to long-term strategic planning.