Insight Academy launches new e-learning course on overseas lead generation

Insight Academy Co., Ltd. has introduced a new e-learning course titled ‘Overseas Business Practice MBA: Lead Generation’ as part of its broader marketing series. The course is designed to teach professionals how to effectively acquire high-quality prospective customers in foreign markets.

Rather than focusing solely on the quantity of leads, the curriculum emphasizes designing touchpoints based on how international customers gather information. It aims to help participants identify lead quality and coordinate with sales departments to convert prospects into business opportunities. The training is intended for expatriates, executives, marketing and product planning staff, and next-generation global talent.