Insight Academy launches new e-learning MBA series for overseas business

Insight Academy Co., Ltd. has launched new e-learning series under its ‘Overseas Business Practical MBA’ program, specifically targeting the challenges of expanding into foreign markets.

The new ‘Marketing’ series consists of 15 courses designed to help professionals move beyond Japanese business models that may not translate abroad. The curriculum covers market segmentation, competitor positioning, value proposition definition, branding, pricing strategies, and distribution channels. It emphasizes building a ‘mechanism for selling’ based on local market realities rather than relying on domestic success.

Additionally, the company has introduced a ‘Release and Launch Planning’ course as part of its ‘Product and Service Development’ series. This course shifts the focus of product launches from simple schedule management to a hypothesis-testing process. It aims to prevent common failures such as misalignment between headquarters and local subsidiaries, shallow customer understanding, and organizational friction by utilizing tools like common KPIs and RACI models to ensure market fit.