Insta360 opens first flagship store outside Asia in Times Square

Insta360 has opened its first flagship retail store outside of Asia, located at 1515 Broadway in New York City’s Times Square. The 1,100-square-foot space marks a significant milestone in the company’s global expansion and its commitment to the American creator ecosystem.

The store opening featured a ribbon-cutting ceremony attended by filmmaker Casey Neistat and other creators. Customers can test various products in person, including the X Series 360-degree cameras, GO Series, action cameras, gimbals, webcams, and professional photography solutions.

According to Max Richter, Co-Founder and VP of Marketing at Insta360, the move is intended to connect directly with everyday users and support local creators. This launch follows a recent flagship opening in Tokyo and precedes planned expansions into European cities such as Munich.