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[TECHNOLOGY] · United States, Brazil · 5 sources

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Part of situation: Instagram expansion into long-form video and smart TVs (3 clusters)

Instagram reportedly offers YouTubers up to $500,000 for long-form video

Instagram Meta long-form video content creator monetization Features

Instagram is reportedly offering select YouTubers between $50,000 and $500,000 to post long-form horizontal videos through its new Features format. The initiative aims to bolster long-form content on the platform, which supports videos up to 90 minutes in length.

According to reports, these deals do not require exclusivity. Instead, creators are reportedly asked to upload the same long-form content to Instagram on the same day it is published to YouTube. While Meta has confirmed it is directly funding some creators to support Features content, the company declined to disclose specific contract details, noting that terms remain confidential.

Instagram is currently conducting small tests of the Features format in the United States and Brazil. The move follows the 2022 discontinuation of IGTV and represents an effort to integrate longer viewing experiences alongside Reels. Adam Mosseri, Head of Instagram, stated that the company is exploring various ways to ensure long-form creators can be compensated.

Entities

Adam Mosseri · Instagram · Meta · Tessa Lyons · YouTube

Claims

What the coverage asserts, and how many sources carry each claim.

Sources

Instagram offers creators up to $500,000 for longform videos [mashable.com]
Instagram Offers Creators Up To $500,000 To Post Longer Videos, Challenges YouTube [brandspurng.com]
Instagram 重启长视频业务，试图以最高 50 万美元吸引 YouTube 创作者 - IT之家 [www.ithome.com]
Instagram lança vídeos de até 90 minutos, mas falta de monetização desanima criadores [www.hardware.com.br]
Instagram Reportedly Offers YouTubers Up to $500,000 [www.twellow.com]