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[TECHNOLOGY] · United States, Brazil · 88 sources

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Part of situation: Instagram expansion into long-form video and smart TVs (3 clusters)

Instagram tests 90-minute horizontal video format to rival YouTube

Instagram Meta long-form video Features format content creation

Instagram is testing a new video format called ‘Features’ that allows creators to upload horizontal videos up to 90 minutes in length. This strategic shift aims to compete more directly with YouTube by hosting long-form content such as podcasts, interviews, and comedy specials directly on the platform.

Currently in a testing phase with select creators in the United States and Brazil, the feature is designed to work in tandem with Reels. Through a ‘Clips as Reels’ tool, creators can post short excerpts that serve as hooks, allowing users to click through and watch the full-length video without leaving the app.

This move also aligns with Instagram’s expansion into living room entertainment. The platform has recently launched applications for Apple TV, Samsung, Google TV, and Amazon Fire TV, facilitating a viewing experience intended for larger screens. While Meta is exploring monetization, a specific revenue-sharing model for these long-form videos has not yet been finalized.

Entities

Adam Mosseri · Apple TV · Google TV · Instagram · Meta · Tessa Lyons · YouTube

Claims

What the coverage asserts, and how many sources carry each claim.

Sources

Instagram tests Features – could it rival YouTube? [www.trustedreviews.com]
Instagram bien décidé à nous faire regarder des vidéos... de 90 minutes ! [www.clubic.com]
Instagram greift YouTube an: Videos werden deutlich länger [www.teltarif.de]
Youtube-Konkurrenz: Instagram-Videos können jetzt bis zu 90 Minuten lang sein [www.finanznachrichten.de]
Instagram s’attaque à YouTube avec un format vidéo qui n’a plus rien d’un Reel [www.phonandroid.com]
Instagram už testuje jednu zásadnú novinku [touchit.sk]
Instagram 測試 90 分鐘橫式長片 Reels 睇到一半可直接追全集 [unwire.hk]
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DMV LOCAL RECAP: Instagram Tests 90-Minute Videos for Content Creators [kysdc.com]
Instagram ทดสอบวิดีโอแนวนอน 90 นาที เชื่อม Reels ดูเนื้อหาเต็มๆ แข่ง YouTube [it24hrs.com]
Instagram hadirkan fitur konten video horizontal 90 menit "Features" [www.antaranews.com]
Jönnek a másfél órás videók az Instagramra [napidroid.hu]
Instagram 測試 Features 長影片　最長 90 分鐘、主攻 Podcast 節目-ePrice. HK [www.eprice.com.hk]
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Instagram testează un nou format video [news.yam.md]
Instagram Tests 90-Minute Videos for Creators [thecsrjournal.in]
Instagram prueba videos de hasta 90 minutos y apunta a competir con YouTube [diaadia.com.pa]
Instagram satsar på längre video [www.mobil.se]
Instagram му објави војна на YouTube: Доаѓаат 90-минутни видеа, познато како ќе функционира [kajgana.com]
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Instagram tests 90-minute horizontal videos [kalingatv.com]
Instagram prueba vídeos de hasta 90 minutos [ecommerce-news.es]
Instagram May Soon Let Creators Upload 90-Minute Videos in YouTube Challenge [in.mashable.com]
Instagram is testing 90-minute videos [me.mashable.com]
Instagram Uji Coba Fitur Baru, Bisa Upload Video Durasi 90 Menit [uzone.id]
Video Instagram Kini Bisa 90 Menit, tapi Kreator Tetap Nggak Dapat [tekno.sindonews.com]
Instagram eyes longer video content with 90-minute uploads [k24.digital]
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A hosszú videók nagy képernyőre költöznek – ezzel újít be az Instagram - Médiapiac [mediapiac.com]
DMV LOCAL RECAP: Instagram Tests 90-Minute Videos for Content Creators [92q.com]
Meta amplía duración y formato de sus videos en Instagram para atraer creadores [elsumario.com]
Instagram, video fino a 90 minuti: cos'è Features [www.lifestyleblog.it]
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Instagram llega a Apple TV: vídeo para el salón [www.iphoneworld.com.es]
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Instagram sfidon YouTube, nis testimin e videove deri në 90 minuta [24-ore.com]
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Instagram Testa Vídeos De Até 90 Minutos E Mira O YouTube [woomagazine.com.br]
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Instagram “sfidon” Youtube me risinë e fundit, prezanton “Features” [tetovasot.com]
Instagram ide u korak sa Jutjubom: Korisnici će moći objavljivati snimke od 90 minuta [srpskainfo.com]
Tudod, mi hiányzik még az Instagramból? Nyugi, a Meta sem [esport1.hu]
Instagram zmienia zasady. Na ten format czekam od dawna [www.tabletowo.pl]
Instagram Features: What 90-Minute Videos Mean [www.twellow.com]
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Instagram Features: 90-Minute Widescreen Video Test [tbreak.com]
Instagram testira novi format videa do 90 minuta kojim planira konkurirati YouTube-u [poslovnipuls.com]
Instagram ทดสอบฟอร์แมตวิดีโอแนวนอนยาว 90 นาที ในชื่อ Features [www.iphonemod.net]
منوعات - إنستجرام تختبر فيديوهات طويلة تصل لـ90 دقيقة وتستهدف شاشات التلفزيون [www.almashhad.news]
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Private but not secret: Privatna veza ili tajna? [www.ljepotaizdravlje.ba]
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90-Minuten-Videos auf Instagram [t3n.de]
Instagram tests 90-minute videos and new tools [world-today-journal.com]
Instagram prueba videos de hasta 90 minutos para ganar terreno en los televisores [impactoinformativo.com.ar]
INSTAGRAM quiere ser YOUTUBE con vídeos horizontales de hasta 90 minutos [www.folie.es]
Instagram sfida YouTube: in arrivo video orizzontali fino a 90 minuti con Features | CMAG [www.cellulare-magazine.it]
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Instagram不再只有短片！測試90分鐘長影片，正面挑戰YouTube - 星島日報 [www.singtaousa.com]
Instagram: Βίντεο έως 90 λεπτά με τη νέα λειτουργία [odelalis.gr]
Instagram comienza pruebas de su nuevo formato de videos horizontales [ciudadmcy.info.ve]
Instagram thử nghiệm video dài 90 phút, tăng sức cạnh tranh với TikTok và YouTube [doanhnghiephoinhap.vn]
Instagram apunta a YouTube: prueba videos horizontales de hasta 90 minutos [notimercio.ec]
Instagram “sfidon” Youtube me risinë e fundit, prezanton “Features” [ts.mk]
Cómo subir videos de 90 minutos en Instagram: así funciona Features y cuándo llega [pablopena.online]
إنستغرام يختبر فيديوهات Features حتى 90 دقيقة - التقنية السورية Syrian Tech [syriantech.com]
Instagram prueba videos de hasta 90 minutos para ganar terreno en los televisores [radiotvsierras.com]
Instagram prueba videos de hasta 90 minutos para ganar terreno en los televisores [santafederf.com.ar]
Koniec tylko krótkich rolek na Instagramie? Serwis testuje dłuższe formaty wideo [www.proto.pl]
Инстаграм воведува видеа до 90 минути и го напаѓа Јутјуб [trn.mk]
Instagram lo apuesta todo para competir contra YouTube: así es su nuevo formato para vídeos largos de hasta 90 minutos [dominicanaaldia.com]
IG 實測 90 分鐘長片硬撼 YouTube！電視版 App 佈局與創作者分潤戰局剖析 [www.pcmarket.com.hk]
Instagram Uji Coba Video Panjang hingga 90 Menit, Siap Tantang YouTube [www.jawapos.com]