Instagram user guide for viewing post likes

Users can view the identities of those who have liked their Instagram posts and Reels through several methods on both the mobile app and desktop browsers. On the mobile app, users can tap the likes line or the 'Liked by...' text below a photo or carousel to open a list of accounts. For video content such as Reels, users may first need to tap the view count to access the likes list.

For professional accounts, including creators and businesses, Instagram provides additional context through the 'View insights' feature. This allows users to analyze engagement patterns, which can be useful for identifying potential customers, collaborators, or repeat engagers. While hiding like counts may affect public visibility, account owners can still access these details through their own profiles.